Lago Maggiore II

Ascona Emotions and Colors

At dawn a hatch opens onto the deck of a sailboat. The light from the sun’s first rays and the clean, cool air lift his spirits. His first thought is the same every morning as he ponders the waters of the lake, his Lake Maggiore: “Blue is the colour of peace”.

Cheerful young women walking together with glass of wine. Stylish female friends enjoying themselves outdoors.

Ascona Shopping 7/7 

Smart travellers globally are known for searching out the best wherever they choose to shop, open to new discoveries and trends that will enhance their style. 


Culinary Stars in Ascona

Rolf Fliegauf, Mattias Roock and Marco Campanella, three of best chefs of Swiss gastronomy cooking in Ascona, enrich Ticino with four Michelin stars, offering unique culinary experiences.


Ticino wine: it’s many faces

“God made only water but man made wine” so wrote French poet Victor Hugo over one hundred years ago. Today his words resonate as winemaking becomes increasingly human-led rather than a natural process.

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Beyond the crest of the Gridone, where a mountain that from 200 metres above sea level at Lake Maggiore, rises to 2.188 metres, there lies a fascinating land: the Centovalli.


A taste of sunshine

There are few places where outdoor activities are available year-round – Ticino is one of them. Known as the “Sonnenstube”, or sunshine capital, of Switzerland, Ascona draws visitors from spring to early autumn to bathe in Lake Maggiore or to venture up for a mountain hike in shorts, when at a mere 200 km away, it’s still freezing!

Love at first sight

How often does that prefect holiday lead you to think about settling in a place or maybe buying a weekend getaway? 


Porto Patriziale Ascona

Few are the places where people can literally feel the seamless bond between land and water – havens where body and soul alike can take in the unrestrained beauty of both. 


A Golfer’s Paradise

Who says golf is only for the privileged few? In Ascona, our lush greens and meticulously designed fairways are open to everyone, from beginner to tomorrow’s champion.

The Ease of Being 

… or the “lightness of being”. This feeling that can barely be put into words. A feeling that is far from the speed of everyday life and in which the heaviness escapes. 

A feeling that we can allow ourselves again and again…


Overcoming Gender Boundaries

Two noblemen from the Baltic region founded a religion and built a temple in Minusio. Their major work, a tondo entitled “The Clear World of the Blessed”, will be back on show to the public in Monte Verità on 2021.


Welcome to Ascona

A gem overlooking Lake Maggiore, surrounded by stunning mountains and with a unique atmosphere.